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Wilma P. Level 1

Senior UX Designer | Research-led product design
Gothenburg, Sweden · Limited availability

About

I’m Wilma, a Swedish UX and product designer with 10 years of experience helping teams turn messy ideas into clear, usable products. I work hands-on with UX research, user testing, design systems and light illustration, so you get one person who can move from discovery to polished UI FAST. What I bring: - Sharp user interviews and practical insights - Clean Figma systems that scale - Calm collaboration with founders and devs - A very direct, honest process I’m especially good when a product feels stuck and needs structure, not more opinions. If you want thoughtful design that is both BEAUTIFUL and easy to build, let’s talk.

Portfolio

Dashboard redesign for a field service app

I redesigned the core workflow, simplified navigation and built a reusable component set in Figma. After testing with five technicians, we cut task completion time and reduced the number of support questions.

Work history & reviews (7)

Mobile App Redesign5.0

“Amazing work!!! Wilma completely lifted the product and made everything feel modern and polished!!! The process was smooth and the final result was better than I expected!!!”

Katerina K. · Greece · 2 Oct 2026
Flow Redesign · redesign your SaaS UX with research and a clean system4.0

“Wilma totally nailed it!!! The new SaaS UX feels so much clearer and easier to use!!! Great research, great system, great communication!!!”

Jesse d. · Netherlands · 4 Jul 2026
UX Check · redesign your SaaS UX with research and a clean system5.0

“Wilma was fast, clear, and easy to communicate with throughout the redesign. She took the research seriously and turned feedback into a clean UI system quickly.”

Jonas H. · Germany · 25 Apr 2026
Analytics Platform Redesign5.0

“Wilma did great overall and the new structure is much better. Only thing that could be improved is a bit more time on edge cases, but I’d still recommend her.”

Priya N. · Sweden · 17 Mar 2026
Landing Page Concepts5.0

“really good work, easy to talk to, and the designs felt thoughtful. would work with her again for sure.”

Anna W. · Poland · 11 Jan 2026
Billing Portal Cleanup5.0

“Very solid work and exactly the kind of product design support we needed. I’d absolutely order again when we do the next phase.”

Chiara B. · Italy · 1 Jan 2026
UX Check · redesign your SaaS UX with research and a clean system2.0

“The work was delivered, but it did not meet the brief. Several screens were incomplete and the handoff notes were too sparse for our dev team.”

Axel B. · Sweden · 30 Dec 2025

Services by Wilma

Employment

Senior UX Designer
Lind & Vale Studio · 2021–now
Product Designer
Kiteforge Apps · 2016–2021

Education

Chalmers University of Technology
MSc in Interaction Design · 2000–2005